A successful marketing program starts with One Big Idea

As a Marketing Communications manager and more so as Director of Corporate Communications for Cardinal Technologies and Truevision, I frequently found that the demands on my department exceeded the number of hands available at the time.

Now that I have hung out my shingle as a consultant, I want to put my experience to work for you. Let me have a few minutes of your time and we can look over some of the projects in my portfolio and you may find a way to get that important project off and rolling to a successful completion.

Highlights:

Trade Shows - twice selected by Exhibitor magazine for editorial coverage - called my 1995 Comdex exhibit for Cardinal Technologies “The best integrated marketing program”

Press Relations - working with my PR agency, we coordinated a product launch that ended up with five magazine covers, 15 editorial mentions, and 4 product reviews within 45 days of the product launch. My launch of the first sub-$200 ISDN Terminal Adapter was picked up by C-Net, Computer Chronicles, CBS Radio and USA Today within days of the introduction.

Collateral - In addition to the usual design and copywriting of datasheets, brochures, newsletters, I used my technical skills to a Channel Sales Guide to reduce the lead time from 30 days to 4 and lowered the cost by 90% by using the latest in digital printing technologies.

Advertising - the campaign that I and a major west coast agency created was selected as one of 1995’s Most Innovative by PC Magazine's “Abort, Retry, Fail” column.

Wonder where your web traffic went? Maybe your web site has been around long enough to gather some cobwebs. Sign up for my Web Critique. I'll review your site in detail both objectively and subjectively. The resulting report will provide some ideas on what you can do to make your web site more competitive.

Web Resume